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How Heavy is "TOO HEAVY"??? A RECAP...
Thursday, April 20, 2006
    Paul DickinsonHow Heavy is "TOO HEAVY"???
    Tuesday, April 18, 2006

    In the biz of radio, we are constantly striving to fine tune our music and try to make everyone happy. In fact, our motto here at 1075 The Rock is "I just want everyone to be happy." Anyway, if you are a long time listener, you may be aware of some of the subtle adjustments we've made over time. For example, back in the mid 90's we were playing a lot more newer music than we do now. Believe me, we keep track of new music versus old, 80's versus 70's, and so on. Well, like I said, we used to play newer cuts more frequently, thus attracting a different audience, and all of a sudden over time you have a difficult time "making everyone happy." (So much for our station motto!!)

    Here's the rub...feel free to make comments on this if you care to...Let's say the station starts playing some Judas Priest...O.K., great...Do you guys play any Metallica?...Uh, yeah, sure...Not satisfied with just Judas Priest and Metallica, the (usually) younger Hard Rock listener pushes the limits..."You guys play any Maiden?"...O.K., some of that may work..."How about some Tool?"...Well..."You guys gotta play some Rob Zombie"..."Play some Pantera"...

    You see where this is heading. Some of the listeners like to test where the station draws the line, musically speaking. Always upping the ante. If we play Iron Maiden, then we should certainly play Tool and Pantera...

    I guess we like to play new music that blends with "The Classics". A song that sticks out like a sore thumb probably won't make it on our station. Some of the ultra Hard Rock tends to not mix well with the usual stuff. We heard tales of certain factories that would have to turn our station off during the day because some of the music was too heavy...Obviously, we would love a factory to have our station on all day. What do you think?

    posted by Paul Dickinson at 9:59 AM

    Anonymous said... I think you shouldn't throw bands out just because of reputation. Tool has some songs that would probably fit your format, but they're considered a "heavy metal" band by some. You guys play a good mix, though.

    I think the songs that are acceptable for our station to play by these bands would probably not satisfy the requester...meaning, the acceptable ones would more likely be the "mellow" ones...

    Anonymous said... This is Dan from Sparta. I been listening to 107.5 for a long time. I rank your plays the best around. It dont hurt to mix new with the old and stil sticking to the classic rock theme.

    Thanks! I think we need to identify which "new" bands fit in...

    Anonymous said... Hey, Paul, this is Axeman. This smells like a bottomless can of worms. It's true, you can NOT please everyone, so don't try. I like heavier stuff too, but that's why I have cd's and a cd player to play it. I don't necessarily need to hear it on the radio. Of course that's not to say the occasional Maiden or Metallica song is not welcomed with open arms. I wasn't given this nickname for nothing. However, even I would be a little embarrassed if I was listening to a station around a bunch of strangers and every other song had a half-dozen swear words, or bleeps, in it. Or maybe it's just so hard it frightens people away. I don't think that's cool.
    WCCN chose to be a "mix" radio station, in the hopes of pleasing everyone. That other station chose to play heavier, push-the-limit, music just to attract the younger crowd. Neither one is right or wrong and neither one should change to try to attract more listeners. If they did, they would have the same number of listeners, just different ages, and maybe different sponsors. Each listener chooses what station they will listen to and when. If you like the "mix" you tune in to 107.5fm, if you like heavier, screaming at the world stuff, you tune to that other station. If neither one pleases you, you put in a cd. Am I the only one that gets this? People, your radio has 2 changes the station and the other one turns it off! I choose to listen to WCCN because of its unique style. This is the only station I've ever heard that surpises the listener. When you hear Larry or Paul say, "coming up next is Def Leppard", I defy anyone to try and guess what song it will be. Any other station you know it's going to be one of maybe three of their bigger songs...BORING! Lost classics and one-hit one else does that. I just wish you would bring back "Monsters of Rock" on Friday nights. I know that last paragraph was a little off the subject but perhaps another good can of worms...mmm!

    Many good points made here! I guess music with a lot of "Bleeps" in it turns me off, personally. Why does a lot of the newer metal have to be so "angry", with all that demonic screaming? Nothing I hate worse than a nice song going along and then all of a sudden the singer launches into that gutteral screaming!!!

    posted by Paul Dickinson at 5:10 PM | Email Us
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